News

FIRST SHIPMENT OF ROSAVA TYRES TO PAKISTAN

15.12.2015
    At present, PJSC “ROSAVA” is persistently working on diversification of tyre sales markets. This is caused by increasing competition in the domestic market as well as financial, economic and political instability in the country and loss of some export markets due to national programs of support and protection of domestic business in different countries.
    Implementing the strategic objectives, the company is interested in finding new strategic partners in other markets and holding old ones. Thus, in current December, the first batch of  ROSAVA tyres has been delivered to our new partner in Pakistan. The marketing development has been achieved through mutually beneficial cooperation with our partner from Afghanistan who opened his own Trade Office in Pakistan. The range of tyres to be delivered includes tyres for passenger cars, commercial vehicles and agricultural machinery.  Representatives of PJSC "ROSAVA" say that export shipments make 50%. Since the beginning of 2015 we have observed an increase in the volume of exported tyres in all three segments. Thus, export of tyres to Europe increased by 100%, OEM deliveries increased by 44% . High rate of exports was recorded in the Middle East – increase of more than 400% .