We analyzes winter season 2017 - 2018


The season of selling winter tyres has finished, summer and all-season tyres are filling their places at warehouses.

Tyre sales analysis in Ukraine shows that in 2017, 41% of car enthusiasts chose tyres of domestic manufacturer, one third of them used tyres with winter tread pattern.

Total sales of winter tyres increased by 29%, including:

  • PREMIORRI ViaMaggiore - 40%
  • ROSAVA Snowgard - by 19%
  • ROSAVA WQ - 41%.

PREMIORRI ViaMaggiore model has become a leader both in the Ukrainian and foreign markets. A special event of this year was the production in November of the first winter tyre with asymmetric tread pattern - PREMIORRI ViaMaggiore Z Plus. Despite the fact that the model entered the market at the end of the winter season, it was highly appreciated by the customers. The start of sales can be considered successful, as orders for the upcoming winter season 2018 are placed in advance.

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