We analyzes winter season 2017 - 2018
The season of selling winter tyres has finished, summer and
all-season tyres are filling their places at warehouses.
Tyre
sales analysis in Ukraine shows that in 2017, 41% of car enthusiasts chose
tyres of domestic manufacturer, one third of them used tyres with winter tread
pattern.
Total
sales of winter tyres increased by 29%, including:
- PREMIORRI ViaMaggiore - 40%
- ROSAVA Snowgard - by 19%
- ROSAVA WQ - 41%.
PREMIORRI ViaMaggiore model has become a leader both in the
Ukrainian and foreign markets. A special event of this year was the production
in November of the first winter tyre with asymmetric tread pattern - PREMIORRI
ViaMaggiore Z Plus. Despite the fact that the model entered the market at the
end of the winter season, it was highly appreciated by the customers. The start
of sales can be considered successful, as orders for the upcoming winter season
2018 are placed in advance.