Premiorri Tyres at SEMA Show
Our dealer in the USA, PRESTIGE TIRES, presented the tyres of ТМ Premiorri and Rosava at the SEMA Show-2021, the world’s leading exhibition for automotive industry.
It took place November 1 - November 4 in Las Vegas, USA.
The booth, located in the largest exhibition hall, attracted many people who wanted to see the tyres of Ukrainian production.
We exhibited summer, winter and all-season tyres of Premiorri family, namely: Solazo S Plus, Via Maggiore, Via Maggiore Z Plus, Vimero, Vimero SUV, Vimero Van.
The SEMA Show is the only annual exhibition that brings together all sectors of the automotive industry and brings together the industry's best brains. This is the event where the most popular automotive products as well as new ones debut. Among them is the only tyre manufacturer in Ukraine, whose export share in 2021 is 60-70% to 60 countries of the world. More than 1000 exhibitors took part in the exhibition this year. Test drives, parkour, special events took place, allowing to get useful information and new experience. The previous time the exhibition was held before the pandemic, in 2019. This year, there were much fewer guests and participants than in previous years. However, tyre representatives from all over the world could exchange experience.
During the exhibition, representatives of our company, Pavel Puskov, Deputy Commercial Director for Sales, Pavel Puskov and Aleksandr Kutsenko, Senior Manager of Commercial Department, presented Ukrainian tyres to the exhibitors and visitors.
It was the first time when TM Rosava agricultural tyres were exhibited!
This event gave a great opportunity to meet our current and potential partners. The managers discussed issues of the current market situation, shipping and pricing policy, as well as plans for the future.
“We have received a lot of positive feedback on quality from our potential and existing customers, as well as requests to expand the all season line with new tyre sizes and tread patterns. The foreign market is prepared to buy tyres of Ukrainian production all year round ", - says Aleksandr Kutsenko.
We continue to create a sales base for the American and European markets using all the tools we have. We are developing a new program for that.