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Tyres of ROSAVA and PREMIORRI trade marks occupied 41% of market share in Ukraine

26/01/2018

Searching for new tyres for a car, everyone would prefer a good deal. In a variety of options, the consumer looks for an ideal combination of price and quality. The success of ROSAVA in Ukraine is emphasized by the fact that ROSAVA and PREMIORRI trade marks occupied 41% of market share in Ukraine.

 

The Ukrainian consumer preferred the following models:


  • ITEGRO
  • Premiorri ViaMaggiore
  • Premiorri Solazo
  • SNOWGARD

Their sales rose by 25,5%, reaching 48% of the passenger car tyre market in Ukraine.

 

Sales of the 17 inches tyre from new tyre line Premiorri Solazo S Plus skyrocketed.

The increase of trust towards our products is emphasized by 4% gain in passenger car tyre sales. Our 13 inches tyres were in high demand, furthermore demand for our 15 inches tyres and above also increased. Sales of our tyres with winter tread pattern showed the solid performance as well, about 40% market share. It is of particular interest to note the success of the light truck tyres SNOWGARD-VAN, the supply shortage was considerable not only in Ukrainian market. 

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