Success is the result of daily work: the first half of 2021
This June broke records not only in abnormal weather, but also in sales of Ukrainian tyres in all markets. We have successfully completed the first half of 2021, and we can confidently assert that, having applied extra efforts, our company showed the best sales results compared to 2018-2020.
Our company is a confident domestic leader in sales in Ukraine, but we are rapidly expanding sales in export markets.
We are developing a niche strategy focused on the European and US markets, and for the first time the share of exports in total sales increased to 61% (2018 - 45%) in six months. This is possible due to the continuous upgrading, expansion of the tyre range and improvement of rubber compounding based on international standards. We try to satisfy the needs of car owners with a quality product in our tyre segment.
The most demanded models of the Premiorri/Rosava tyre family for the first half of 2021 compared to the same period in 2020 are:
- Premiorri Solazo S Plus: 279 000 tyres (80% more);
- Premiorri Solazo: 458 000 tyres (17% more);
- Rosava Itegro: 250 000 tyres (36% more).
Total sales for January-June 2021 increased by 39% over the same period last year.
Sales of tyres for light trucks and agricultural equipment increased by 60% and 36% respectively.
Analysis of the tyre sales volume in strategic sales markets for 6 months of 2018-2021 shows a growth trend:
- in the US market, the growth is 44.8%, which is 5.5 times more than in the first half of 2018;
- in the European market, the growth is 168%, which is 2.7 times more than in the first half of 2018.
Ahead of us is another six months of the "hot" period. The winter season is starting soon, and we have ambitious sales plans. More details later...